“The future enters into us in order to transform itself in us long before it happens” – Rainer Maria Rilke

Gloed is a trend advisory company founded by Andrea Wiegman. Gloed delivers vivid views, insights and tangible stories on new lifestyles and the changing world in which we live in. All to light up some of those interesting opportunities for the future.

You can contact Gloed for trend-forecast advisory, speaking engagements, (incompany) workshops or brainstorms.

Andrea Wiegman has more than 13 years experience in collecting and connecting trends. During those years Andrea built an inspiring network of trend experts and other original thinkers in the Netherlands and abroad. For trend advisory, do not hesitate to call us.

She had worked for many years as editor / publisher, storyteller and trend-forecast expert. She founded the trend magazines Eye and Second Sight together with Jan Bletz. Besides that she worked for several big publish houses as Prometheus/ Bert Bakker, VNU Business Publications, Quote, TTG and Springer.

Clients: Second Sight, Alex Vermogensbank, WNF, L’Oréal, Ziggo, Het Financieele Dagblad, Sara Lee, Nyenrode Business University, HVA, Amsterdam Center of Entrepreneurs (ACE), Fortis Fashion Business Xchange, Jewels and Watches.

CV Andrea Wiegman:
- (Guest)lectures about trends, trend-forecasting, new publishing and storytelling at HVA, Nyenrode Business University, University of Amsterdam, Artez Arnhem, HKU, Fontys (vanaf 2008)
- Start Second Sight (2008)
- Start TWOTY Awards (2007)
- Start Gloed (2003)
- Master Fashion Design & Strategy (FD&S), ArtEz Arnhem (2002)
- Eye sold to VNU (1998)
- Start Eye (1997)
- Studied History at the University of Amsterdam (1992-97) and Paris VI, Denis Diderot (1996)